Rocky's western footwear division is proud to add Professional Roughstock Series Bull Rider Shane Rickly to its team of sponsored athletes for the 2015 season. Rickly won the World’s Toughest Rodeo in 2009, was the World Champion Bull Rider for International Professional Rodeo Association in 2011, and qualified for the PRS World Final as well achieving a top-five finish in 2012.

Rickly has worked with cattle and livestock since he was a child and was roping and riding by age four. Injuries including a lost thumb, dislocated shoulder and broken nose can’t keep Rickly away from the sport he loves.

“My gear has to be made to fit my active lifestyle and has to be always on the go just like me. Rocky boots do that and then some,” Rickly said. “They have top notch, superior comfort and the design is so thought out it empowers me to achieve my personal best. My gear gives me the confidence to succeed.”

Throughout 2015, Rickly will proudly sport Rocky footwear and the Rocky logo while riding, as well as whenever he makes public appearances. In turn, Rocky will use Rickly in its advertising and marketing, as well as schedule appearances at select Rocky retailers for meet-and-greet autograph signings throughout the year.