Rocky's western footwear division is excited to announce its sponsorship of two-time Professional Bull Riding World Champion Justin McBride for THE AMERICAN rodeo competition March 2 at AT&T Stadium in Arlington, Texas.

In a competition unlike any other, the world's best cowboys and cowgirls will compete in seven different events at RFD-TV's THE AMERICAN presented by Polaris RANGER. The best of the best will get the opportunity to face off in the arena for the world's richest one-day rodeo and their chance at $2 million.

We are thrilled to have Justin McBride representing Rocky at THE AMERICAN. Justin is the quintessential American rodeo athlete and a fifth generation cowboy who represents the iconic imagery both personally and professionally.

He lives on a working ranch in southwest Oklahoma with his wife and two children. Professionally speaking, McBride is a modern-day hero having won two World Championships as one of the most recognizable bull riders, and when he retired from the PBR after 11 years, he had laid claim to nearly every record in the organization's history. Being that Rocky makes some of the toughest and most-technology driven boots in western footwear, partnering with a champion bull rider like Justin McBride is a great fit.

Whether he is on the back of a bull chasing The American dream, serenading the masses with a country song, spending the day in the woods hunting, or working at home on his ranch...Justin is wearing Rocky Boots. Confidence in Action.