Rocky Sponsors Justin McBride for the American Rodeo
Rocky's western footwear division is excited to announce its sponsorship of two-time Professional Bull Riding World Champion Justin McBride for THE AMERICAN rodeo competition March 2 at AT&T Stadium in Arlington, Texas.
In a competition unlike any other, the world's best cowboys and cowgirls will compete in seven different events at RFD-TV's THE AMERICAN presented by Polaris RANGER. The best of the best will get the opportunity to face off in the arena for the world's richest one-day rodeo and their chance at $2 million.
We are thrilled to have Justin McBride representing Rocky at THE AMERICAN. Justin is the quintessential American rodeo athlete and a fifth generation cowboy who represents the iconic imagery both personally and professionally.
He lives on a working ranch in southwest Oklahoma with his wife and two children. Professionally speaking, McBride is a modern-day hero having won two World Championships as one of the most recognizable bull riders, and when he retired from the PBR after 11 years, he had laid claim to nearly every record in the organization's history. Being that Rocky makes some of the toughest and most-technology driven boots in western footwear, partnering with a champion bull rider like Justin McBride is a great fit.
Whether he is on the back of a bull chasing The American dream, serenading the masses with a country song, spending the day in the woods hunting, or working at home on his ranch...Justin is wearing Rocky Boots. Confidence in Action.
If Rocky created a formula for a type of person to represent our brand and poured it into a mold, Matt Hagan would come roaring out of it. An avid outdoorsman, passionate about his trade with an unbridled focus on obtaining his goals epitomizes the Rocky “Confidence in Action” mantra.
Matt won five races in 2013, which is a single-season record for him, as well as posted four runner-up finishes. He also has five No. 1 qualifying positions, also a single-season career high. After leading the series standings for much of the season, Matt finished second to John Force for the second time (also in 2010). A remarkable turnaround from last years struggles and a persistence for excellence embodies the Rocky "Confidence in Action" mantra.
For fall 2013 Rocky was heavily involved in the opening of the Hagan Outdoor Store located near Matt’s hometown of Christiansburg, VA. IF you are ever in the area, please come on by. The store is located at 6131 Warren Newcomb Dr., Radford VA. The retail store features a large inventory of Rocky Outdoor, Work and Western boots as well as other great products.
Matt Hagan captured the 2011 NHRA Funny Car Championship for Don Schumacher Racing in just his third full season competing in one of drag racing’s top two categories. En route to the 2011 championship, Matt qualified No. 1 three times, earned two wins – Charlotte and Pomona – and set a national elapsed time record at 3.995 seconds, which was the first sub four-second run in Funny Car history.
For more on Matt visit matthaganracing.com
When hunting is in your blood, there’s nothing else that gets your heart thumping quite the same, not even the thrill of professional wrestling. MRA Hunting's (MacMillan River Adventures) host Shawn Michaels, with his co-host Keith Mark, is the fastest growing hunting show on the Outdoor Channel. Beginning in 2014, Rocky will be the presenting sponsor of MRA Hunting. Shawn’s fans are as enthusiastic for him as he is for hunting and that passion for the outdoors is what Rocky thrives on.
This season will feature many more exciting adventures of Shawn and Keith as they promote faith, family, friendship, conservation, and the values of living a hunting lifestyle, as they hunt in some of the most pristine hunting destinations in the world. “If the cameras picked up just a small portion of the excitement and fun that Shawn and I are sharing on these adventures, the viewers will want to join us every week because I truly believe they will feel like they are hunting with us!” Keith said.
MRA Hunting is all about hunting big game animals in some of the most pristine wilderness left on the planet. Our goal is to give our hunters a "very close" encounter with the animal of their dreams, regardless of their choice of weapon. We believe that good people with the proper equipment will increase the quality of your Yukon experience.
For more on Shawn visit mrahunting.com
Archer's Choice With Ralph & Vicki
Ralph and Vicki have done it all, from owning their own archery pro shop, to outfitting for deer, bear and elk. They have worked from the bottom up to earn a reputation that is second to none in the hunting industry. Their knowledge comes from the highest authorities out there, the animals themselves. Ralph & Vicki believe that the best way to learn is from hands-on experience; and their TV show proves that.
"We chose to work with ROCKY for a very important reason, they make outdoor clothing and footwear that stands up to all the conditions we must deal with in all our hunting adventures. From high alpine hunting to flat land safaris, severe cold and wet to hot dry swampy or desert conditions we have worn ROCKY gear without any failure. With today's financial burdens it is a breath of fresh air to find a company who is interested in making great hunting gear at an affordable price. No matter if your just hunting deer at home or traveling the world in search of wild hunting adventures ROCKY will keep you in the game, safe, dry, quiet and comfortable. Yep, that's why we chose ROCKY!" - Ralph Cianciarulo
For more on Ralph & Vicki visit archerschoicemedia.com
SnakeMaster Steve Scruggs is the founder of Let’s Get Wild, an outdoor educational program that motivates elementary and middle school students to learn about nature and get involved in outdoor activities. Rocky is a proud supporter of Let’s Get Wild program. Having studied serpentines from around the world, Scruggs has extensive knowledge about man’s role in managing wildlife. Having been a an avid outdoorsmen his entire life, the snake specialist now has the desire to teach younger generations to love the outdoors and understand their future responsibility in the conserving and preserving our natural resources. The Let’s Get Wild program reaches thousands of children annually and has taken Scruggs all over the South. The “Snakes Alive” presentation of Let’s Get Wild has helped many people overcome their fear of limbless reptiles. Additionally, the SnakeMaster has also instructed many children and adults on the proper and safe use of firearms and bows.