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ROCKY INTRODUCES BARNSTORMER COLLECTION FOR EQUESTRIAN LIFESTYLE
ROCKY is expanding its western collection of footwear with the exciting introduction of new equestrian footwear, the Barnstormer, for spring 2012.“We expect the Barnstormer to perform well because of its versatility in the equestrian and western markets,” said Bonnie Bleile, marketing manager for ROCKY. “This collection of shoes and boots is comfortable, durable, fashionable and available in a style that will meet any need.”
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ROCKY ATHLETIC MOBILITY: A NEW GENERATION OF DUTY FOOTWEAR
ROCKY is bringing the versatility and flexibility of its popular military boots to its Duty line with the introduction of Rocky Athletic Mobility, an innovative approach to footwear that offers various levels of protection for different work conditions. ... read more
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Rocky Sponsors, Team Roper, Matt Sherwood for 2012 Rodeo Season
Rocky's Western division is excited to announce its sponsorship of professional rodeo team roper Matt Sherwood for the 2012 rodeo season. To kick off the partnership, Sherwood will make an appearance at the Denver Western & English Sales Association (WESA) trade show on January 13, 2012, signing autographs at Rocky Booth #3535 from 3:00 p.m. - 4:30 p.m.
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Kalitta Motorsports
ROCKY has inked a deal with Kalitta Motorsports to be a primary sponsor of Doug Kalitta’s 8,000-horsepower No. 50 Top Fuel dragster at the upcoming Summit Racing Equipment NHRA Nationals in Norwalk, Ohio, at Summit Motorsports Park June 25-28. ... read more
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FIRST TOP FUEL TROPHY FOR KALITTA OF THE 2010 NHRA FULL THROTTLE DRAG RACING SERIES
Sunday afternoon outside Denver was the location for the second winner circle event of the weekend involving Rocky Brands. Doug Kalitta, driving for Rocky, clenched his first win of the season. “When I saw the win light come on down there it was real special, a great relief,” said Kalitta. The 8,000-horsepower, nitro-fueled Kalitta Air Top Fuel dragster won its first Top Fuel title trophy of the 2010 NHRA Full Throttle Drag Racing Series. The Rocky TrailBlades that Team Kalitta wears received a beating after all the jumping up and down that was taking place at the starting line after the win light lit up. This is really going to help motivate our team and give us the confidence that we can run with these guys going into the Countdown, and hopefully we can prove it.” ... read more
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Helping the Community One Can at a Time
With the Holiday season quickly approaching, Rocky wanted to participate in an activity that would benefit the community and surrounding areas of Nelsonville, Ohio. Food banks have been having an especially hard time keeping food on their shelves to offer to those in need. Due to these dire circumstances, Rocky employees decided to join together to collect non-perishable food items to donate to the Southeastern Ohio Food Center. ... read more
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ROCKY takes home PLUS Award!
WORK: ROCKY The hard work that led to Rocky's 2010 Plus Award in the Work category began more than two years ago with a commitment to develop a more collaborative process for making the best possible work boots. David Sharp, president of Rocky Brands, says everyone was included in the process from start to finish, which involved members from marketing, sales, design and sourcing. While such a team effort may seem logical, Sharp says it's not a common industry practice and it wasn't easy to get everyone on the same page at first. "We even held team-building exercises that demonstrated how a collective decision is much better than working individually." Sharp offers. ... read more
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